Website Trends 2025 - What awaits us in web development

Smart websites thanks to artificial intelligence (AI)

In 2025, the role of artificial intelligence in web development and user experience will be more prominent than ever before. AI will not only be used for chatbots and automated customer services, but also for personalizing content, recognizing user behaviour and optimizing user guidance in real time. Websites are becoming more intelligent and adaptable thanks to learning algorithms – they “understand” the needs of users better and deliver individually tailored content.

Headless CMS and more flexibility

While traditional content management systems (CMS) still have their place, the trend towards so-called “headless CMS” is becoming stronger. These enable developers to manage content more flexibly across platforms, regardless of how it is presented. Whether website, mobile app or smart devices – content is controlled from a central point. This increases flexibility and ensures greater consistency across all channels.

Sustainability and environmentally friendly web development

Awareness of the ecological footprint of digital products is growing. In 2025, more companies will design their websites to be resource-efficient and use energy efficiently. This means that lightweight and optimized web technologies will be preferred in order to reduce the server load. There is also increasing demand for “green hosting”, which relies on renewable energies. The trend is moving towards sustainable, fast and environmentally friendly websites.

Augmented reality (AR) and immersive experiences

The integration of augmented reality will revolutionize the user experience on many websites. In e-commerce in particular, products can become even more tangible: Placing a piece of furniture virtually in your own home or trying on clothing virtually – features like these take online presence to a new level. AR is therefore becoming a game changer for the interactivity and visual experience of websites.

Dark mode and UX design for eye-friendliness

Dark mode is not a new trend, but by 2025 it will be the standard that users expect. Websites that offer a dark mode consume less energy (especially on OLED screens) and offer users an eye-friendly alternative. In addition to dark mode, the general trend is towards better user-friendliness through modern UX design that ensures accessibility, readability and optimal user guidance.

Core Web Vitals and speed remain crucial

Loading times and technical performance are already decisive ranking factors for Google, and this will become even more so in 2025. Websites must not only be visually appealing, but also fast and stable. Core Web Vitals, which focus on loading speed, interactivity and visual stability, will continue to be a central point in search engine optimization.

Focus on user experience

For 2025, there is a clear focus on an excellent user experience. Websites must not only be visually appealing, but also offer an accessible, fast and personalized experience. Complex and poorly loading pages will be penalized in search results.

Mobile First - further development for mobile devices

Mobile optimization has been a must for years, but in 2025, website development will be even more oriented towards mobile users. More and more users are accessing the internet via smartphones and tablets, forcing web designs and technologies to prioritize mobile experiences. Responsive and adaptive designs that also impress on small screens are becoming the standard.

Micro-animations and interactive elements

The user experience is further improved by micro-animations and interactive elements on websites. Be it responding to user input, small visual animations when scrolling or interactive 3D graphics – such subtleties ensure a more appealing and dynamic user experience.

The 2025 trends show that websites are becoming smarter, more sustainable and more user-friendly. From AI-driven, personalized content to immersive AR experiences, companies need to continuously optimize their web presences and keep up with the evolution. At 99-website, we know how important it is to keep up with these trends and provide customized, powerful solutions that will make you successful in the long run. Let’s take off into the future together – for a website that will inspire in 2025 and beyond!