{"id":36161,"date":"2025-02-20T11:43:05","date_gmt":"2025-02-20T10:43:05","guid":{"rendered":"https:\/\/99-website.com\/google-pagespeed-useful-or-useless\/"},"modified":"2025-03-10T13:23:56","modified_gmt":"2025-03-10T12:23:56","slug":"google-pagespeed-useful-or-useless","status":"publish","type":"post","link":"https:\/\/99-website.com\/en\/google-pagespeed-useful-or-useless\/","title":{"rendered":"Google PageSpeed: Useful or useless?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_section full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; pix_over_visibility=&#8221;&#8221; responsive_css=&#8221;{&#8220;pix_res_sm_pt&#8220;:&#8220;40&#8220;,&#8220;pix_res_md_pt&#8220;:&#8220;60&#8220;}&#8221; css=&#8221;.vc_custom_1733406265681{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #FFFFFF !important;}&#8221;][vc_row pix_particles_check=&#8221;&#8221; css=&#8221;.vc_custom_1740058593423{padding-bottom: 30px !important;}&#8221;][vc_column]<div  class=\"pix-heading-el text-left \"><h1 class=\"text-body-default font-weight-bold h1 heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"0\">Why the tool is often misleading<\/h1><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; pix_particles_check=&#8221;&#8221; css=&#8221;.vc_custom_1732887112973{border-top-width: 2px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-top-style: dashed !important;border-color: #6633FF !important;}&#8221;][vc_column]<div class=\"text-left  vc_custom_1740058603591\"><div><h2 class=\"pix-headline my-3  slide-inverse text-primary font-weight-bold  \" style=\"\" data-word-delay=\"2500\"><span>How to really get faster <\/span><span class=\"pix-words-wrapper is-last\"><span class=\"is-visible \" ><\/span> <\/span><\/h2><\/div><\/div><div class=\"pix-el-text w-100   vc_custom_1740052767101\" ><div class=\"d-inline-block\" style=\"max-width:600px;\"><p class=\"text-18  text-body-default  \" >The loading speed of a website is now more important than ever &#8211; for SEO, user experience and conversion rates. Many people rely on Google PageSpeed Insights (PSI) to optimize their website. But this tool has serious weaknesses, which we see time and again in practice with our customers.\nIn this article, we explain why PSI often causes more confusion than real help &#8211; and what better solutions there are to really make your website faster.  <\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; pix_particles_check=&#8221;&#8221;][vc_column]<div class=\"card rounded-10 overflow-hidden row no-gutters flex-column flex-md-row flex-md-row-reverse   vc_custom_1740052864230 shadow-sm shadow-hover fly-sm  animate-in \" data-anim-delay=\"0\" data-anim-type=\"fade-in-up\"><div class=\"card-body d-flex2 align-content-between flex-wrap col-md-6 p-lg-5 p-md-5 p-4 \"><div id=\"el1740052794368-6a76888c-2725\" class=\" text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in font-weight-bold secondary-font \" data-anim-type=\"pix-sliding-text\" data-class=\"secondary-font text-primary\" style=\"\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-primary\" style=\"transition-delay: 0ms;\">Why&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-primary\" style=\"transition-delay: 150ms;\">PageSpeed&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-primary\" style=\"transition-delay: 300ms;\">Insights&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-primary\" style=\"transition-delay: 450ms;\">is&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-primary\" style=\"transition-delay: 600ms;\">often&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-primary\" style=\"transition-delay: 750ms;\">misleading&#32;<\/span><\/span> <\/h3><\/div><div class=\"pix-el-text w-100 text-left  vc_custom_1740052844933\" ><p class=\"text-18 m-0 text-body-default text-left \" >Google&#8217;s PageSpeed Insights analyzes websites using a fixed scoring system. But the problem is that it doesn&#8217;t evaluate how fast your site actually loads! Instead, it gives you a score that often has nothing to do with real-world performance.\nThe tool tests pages in an artificial environment that has nothing to do with the reality of your visitors. Your users come with different devices, browsers and internet speeds &#8211; but PSI hardly takes this into account.   <\/p><\/div><\/div><div class=\"flex-column d-inline-flex position-relative col-md-6\"><img decoding=\"async\" class=\"card-img pix-fit-cover rounded-0 flex-grow-1 h-100 lazyload\" data-srcset=\"https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset13-300x300.jpeg.webp 300w, https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset13-150x150.jpeg.webp 150w, https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset13-768x768.jpeg.webp 768w, https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset13-400x400.jpeg.webp 400w, https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset13-75x75.jpeg.webp 75w, https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset13-460x460.jpeg.webp 460w, https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset13-600x600.jpeg.webp 600w, https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset13-100x100.jpeg.webp 100w, https:\/\/99-website.com\/wp-content\/uploads\/2024\/11\/99website-asset13.jpeg 1024w\" data-src=\"https:\/\/99-website.com\/wp-content\/uploads\/2024\/11\/99website-asset13.jpeg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/div><\/div>\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; pix_particles_check=&#8221;&#8221; css=&#8221;.vc_custom_1740052941104{margin-top: 0px !important;padding-top: 50px !important;padding-bottom: 20px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1733406222023{padding-top: 0px !important;}&#8221;]<div id=\"pix-feature-1731669292882-27013721-35ce\" class=\"pix-feature-el  text-left  vc_custom_1740052881985\"><h2 class=\"pix-feature-title  font-weight-bold   text-heading-default \" style=\"padding-top:20px;\"  >Customers are confused - and we often have to make improvements<\/h2><div class=\"pix-feature-content text-text-gray text-18     \" style=\"padding-top:20px;\"  ><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1731669438936{padding-top: 0px !important;}&#8221;]<div class=\"pix-el-text w-100 text-left \" ><p class=\"text-18  text-body-default text-left \" >We see it time and time again: customers send us screenshots of poor PageSpeed values and worry that their website is slow &#8211; even though in reality it loads quickly!\nThe problem? PSI does not give a real loading time in seconds, but only an artificial score.\nPSI often suggests things that are hardly feasible or unnecessary for a normal website, e.g.:\n&#8220;Reduce server response time&#8221; &#8211; although the server is already ultra-fast\n&#8220;Eliminate render-blocking resources&#8221; &#8211; although certain scripts are simply needed\n&#8220;Use modern image formats&#8221; &#8211; even if WebP is already active\nIn short: The tool shows problems where there are none &#8211; or gives recommendations that are not practicable for real websites. <\/p><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; pix_particles_check=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1592348346180{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<div class=\"pix-content-box card sticky-top pix-sticky-top-adjust rounded-lg w-100\"><div  style=\"z-index:30;position:relative;\"><div  class=\"pix-heading-el text-left \"><h3 class=\"text-primary font-weight-bold h3 heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"0\">The better solution: How to really optimize your loading times<\/h3><\/div><div class=\"pix-el-text w-100  \" ><p class=\"text-18  text-body-default  \" >Instead of relying on a misleading score, there are effective measures you can take to speed up your website in the long term.<\/p><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"pix-content-box card vc_custom_1648584446150 custom-3df6cf53aceaa39d968fa665ca44d25e   rounded-10 shadow-sm shadow-hover-sm fly-sm animate-in w-100\" data-anim-type=\"pix-3d-down-in\" data-anim-delay=\"0\"><div  style=\"z-index:30;position:relative;\"><div id=\"pix-feature-1732887348921-7ec0a0ed-5c17\" class=\"pix-feature-el  text-left \"><h5 class=\"pix-feature-title  font-weight-bold   text-heading-default animate-in\" style=\"\" data-anim-type=\"fade-in-up\" data-anim-delay=\"700\">Rely on high-performance hosting &amp; a fast server<\/h5><div class=\"pix-feature-content text-body-default text-18     animate-in\" style=\"padding-top:5px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"800\">Without a good server, the best optimization is useless. High-quality hosting with fast SSD servers, caching technology and CDN support ensures faster loading times from the ground up. <br \/>\n\n<b>Tip<\/b>: Use a content delivery network (CDN) such as Cloudflare or BunnyCDN to deliver your website faster worldwide.<\/div><\/div><\/div><\/div><div class=\"pix-content-box card vc_custom_1740053120922 custom-3df6cf53aceaa39d968fa665ca44d25e   rounded-10 shadow-sm shadow-hover-sm fly-sm animate-in w-100\" data-anim-type=\"pix-3d-down-in\" data-anim-delay=\"0\"><div  style=\"z-index:30;position:relative;\"><div id=\"pix-feature-1732887379690-74a2f200-f2fd\" class=\"pix-feature-el  text-left \"><h5 class=\"pix-feature-title  font-weight-bold   text-heading-default animate-in\" style=\"\" data-anim-type=\"fade-in-up\" data-anim-delay=\"700\">The right plugins for a fast website<\/h5><div class=\"pix-feature-content text-body-default text-18     animate-in\" style=\"padding-top:5px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"800\">WordPress in particular has powerful plugins that massively improve loading time:\n&#8211; Caching plugins: WP Rocket, W3 Total Cache\n&#8211; Image optimization: ShortPixel, Smush\n&#8211; CSS &amp; JavaScript optimization: Autoptimize, Asset CleanUp\n&#8211; Lazy loading: Delays the loading of images and videos until they are in the visible area<br \/>\n<b>Tip<\/b>: Use a tool like Perfmatters to deactivate unnecessary scripts and further speed up the website.<\/div><\/div><\/div><\/div><div class=\"pix-content-box card vc_custom_1733406285398 custom-3df6cf53aceaa39d968fa665ca44d25e   rounded-10 shadow-sm shadow-hover-sm fly-sm animate-in w-100\" data-anim-type=\"pix-3d-down-in\" data-anim-delay=\"0\"><div  style=\"z-index:30;position:relative;\"><div id=\"pix-feature-1740053088360-c7147ef9-1ca1\" class=\"pix-feature-el  text-left \"><h5 class=\"pix-feature-title  font-weight-bold   text-heading-default animate-in\" style=\"\" data-anim-type=\"fade-in-up\" data-anim-delay=\"700\">Optimize images and content correctly<\/h5><div class=\"pix-feature-content text-body-default text-18     animate-in\" style=\"padding-top:5px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"800\">Images are often the biggest performance killer. The solution:\n&#8211; Use modern formats such as WebP instead of PNG or JPG\n&#8211; Compress images with a tool such as TinyPNG or ShortPixel\n&#8211; Use lazy loading so that images are only loaded when they are really needed <br \/>\n\nTip: Optimize fonts &amp; icons too! Only load the fonts that you really need. <\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; pix_over_visibility=&#8221;&#8221; css=&#8221;.vc_custom_1732023683249{padding-top: 20px !important;padding-bottom: 80px !important;background-color: #ffffff !important;}&#8221;][vc_row content_placement=&#8221;middle&#8221; pix_particles_check=&#8221;&#8221; css=&#8221;.vc_custom_1740053320195{padding-top: 50px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div  class=\"pix-heading-el text-left \"><h3 class=\"text-primary font-weight-bold h3 heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"0\">Our insider tip: Use GTmetrix for better results<\/h3><\/div><div class=\"pix-el-text w-100  \" ><p class=\"  text-body-default  \" >While PageSpeed Insights often provides inaccurate values, GTmetrix offers a deeper analysis of actual loading times. It not only shows what is slow, but also provides concrete recommendations for action with waterfall diagrams to identify bottlenecks.\nGTmetrix + WebPageTest are the better alternatives to PSI! <\/p><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div id=\"img-a83dc8d60e56b4432a2387a68928d79e\" class=\"pix-img-element d-inline-block \"  ><div class=\"pix-img-el     text-left d-inline-block  w-100 rounded-lg\"  ><img decoding=\"async\" width=\"1024\" height=\"1024\" data-src=\"https:\/\/99-website.com\/wp-content\/uploads\/2024\/11\/99website-asset15.jpeg\" class=\"pix-img-elem rounded-lg lazyload\" alt=\"Image link\" data-srcset=\"https:\/\/99-website.com\/wp-content\/uploads\/2024\/11\/99website-asset15.jpeg 1024w, https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset15-300x300.jpeg.webp 300w, https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset15-150x150.jpeg.webp 150w, https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset15-768x768.jpeg.webp 768w, https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset15-400x400.jpeg.webp 400w, https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset15-75x75.jpeg.webp 75w, https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset15-460x460.jpeg.webp 460w, https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset15-600x600.jpeg.webp 600w, https:\/\/99-website.com\/wp-content\/smush-webp\/2024\/11\/99website-asset15-100x100.jpeg.webp 100w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; pix_particles_check=&#8221;&#8221; css=&#8221;.vc_custom_1740054246628{margin-top: 0px !important;padding-top: 70px !important;padding-bottom: 20px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1733406222023{padding-top: 0px !important;}&#8221;]<div class=\"pix-el-text w-100 text-left \" ><p class=\"text-18  text-body-default text-left \" >Google&#8217;s PageSpeed Insights is often inaccurate and gives questionable optimization suggestions. We always have clients who are surprised by poor scores &#8211; when in reality their website loads lightning fast! <br \/>\n<b>Our tip<\/b>: Use real hosting, targeted optimizations and better analysis tools such as GTmetrix. This is how you achieve real speed &#8211; not just a good score! <\/p><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1731669438936{padding-top: 0px !important;}&#8221;]<div id=\"pix-feature-1740054199880-3b0277fd-d91b\" class=\"pix-feature-el  text-left  vc_custom_1740054229683\"><h3 class=\"pix-feature-title  font-weight-bold   text-primary \" style=\"padding-top:20px;\"  >Conclusion: Forget the PageSpeed score - concentrate on real performance!<\/h3><div class=\"pix-feature-content text-text-gray text-18     \" style=\"padding-top:20px;\"  ><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/div>","protected":false},"excerpt":{"rendered":"[vc_section full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; pix_over_visibility=&#8221;&#8221; responsive_css=&#8221;{&#8220;pix_res_sm_pt&#8220;:&#8220;40&#8220;,&#8220;pix_res_md_pt&#8220;:&#8220;60&#8220;}&#8221; css=&#8221;.vc_custom_1733406265681{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #FFFFFF !important;}&#8221;][vc_row pix_particles_check=&#8221;&#8221; css=&#8221;.vc_custom_1740058593423{padding-bottom: 30px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; pix_particles_check=&#8221;&#8221; css=&#8221;.vc_custom_1732887112973{border-top-width: 2px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-top-style: dashed !important;border-color: #6633FF !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; pix_particles_check=&#8221;&#8221;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; pix_particles_check=&#8221;&#8221; css=&#8221;.vc_custom_1740052941104{margin-top: 0px !important;padding-top: 50px !important;padding-bottom:&#8230;","protected":false},"author":1,"featured_media":36135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google PageSpeed - Optimize loading speed<\/title>\n<meta name=\"description\" content=\"Optimize the loading speed of your website for better PageSpeed. 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